image previously associated with the search term.
Strategy: To regain control of the clients online reputation and to clear it of this negative and false information. Gerris needed to promote the presence of the client in the online realm with a goal of positive and neutral results dominating the first 3 pages of search results.
cleared online to remove the false or inflammatory stories.
Tactics: Gerris launched a large and multi pronged Defensive Search Engine Optimization (DSEO) campaign. This meant that multiple domains, blogs and Social Network profiles were purchased and created for both the company and the individual. These sites were then populated with many positive and neutral articles which were then cross linked and submitted to all of the search engines.
When a high profile, controversial, international businessman decided to Puma Sneakers
Results: Gerris' efforts resulted in the online reputation garnering a much improved image. The results associated with both the client's name and his company's name were both positive and helped reduce the negative results and Puma Shoes Black Gold
Gerris' efforts resulted in the online reputation garnering a much improved image. The results associated with both the client's name and his company's name were both positive and helped reduce the negative results and Puma Diamond Supply White image previously associated with the search term.
move from the corporate world to Hollywood as a movie producer, he realized that his past had followed him online. Since movie production depends on reputation and outside investors, he needed to make sure his Google search results were clean.
Movie Producer Reputation Defense Case Study
Challenge: The client, a high profile Hollywood film producer had a negative online image. Having formed a new movie production company with a new partner, our client needed to have his reputation Puma Shoes All White
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