Winchester Business School is a signatory to United Nations Puma Red And White
There are no conventional examinations; all modules are assessed through coursework.
MSc Marketing Innovation
Students explore the areas of idea generation and innovative data collection methods and examine how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape. The programme focuses on developing innovative and responsible marketing professionals capable of driving strategic change.
At the University of Winchester validated programmes may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances. The Puma Original
University is committed to ensuring that all students have an equal opportunity to achieve module learning Puma Shoes For Women With Price outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used in the programme you are interested in can be found on the Puma Blue And Pink Shoes
Principles of Responsible Management Education.
Entry requirements Normally a first or second class Honours degree. Students who have achieved professional marketing status and hold full membership of CIM and appropriate Level 7 qualifications such as CIM Chartered Postgraduate Diploma in Marketing (or its international equivalent) are eligible for entry on to the MSc with advanced standing. Accredited prior certificated learning (APCL) may be available to suitably qualified applicants up to a maximum of 100 credits. The remaining credits (depending on entry qualifications) will consist of 40 credits of independent study and a minimum taught component of 40 credits which must include 20 credits of Research Methods.
MSc Marketing Innovation develops students' marketing capabilities relating to the strategic and creative process of leading and managing innovations through to commercialisation and beyond. Students explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace.
course page, by attending an Open Day/Evening, or contacting our teaching staff.
Full time 1 year
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